<a href="https://soundcloud.com/the-sleepwells">Sleepwell</a>  doesn't spend millions of dollars annually promoting their brand in National Media and retailers' "SALE" ads. These expenditures add to the selling price of a bed. Sleepwell beds sell for less than their "Big-S" counter-parts on this basis alone. And Sleepwell is family owned; no "private-equity-capital" group squeezes its costs down for maximum profit. Instead, what keeps it profitable is producing quality products that provide years of service, lengthening the replacement cycle. That saves money, too.