As per the EY FICCI M&E report, the OOH segment grew 27% in 2021. Traditional media continued to be the most significant revenue contributor at 55% yet it is strongly believed that the next phase of growth in OOH will come in due to technology and innovative solutions for engaging and targeting the end consumers. Digital out-of-home, new green formats, technology, and engaging content are going to transform the OOH industry in the years to come. The summit will indulge in how the OOH industry and brands are bouncing back after the most difficult times.

e4m NEONS OOH Conference is a community for like-minded out-of-home professionals who want to engage, learn, network, and collaborate. Our summit explores how brands engage with today’s vivid range of consumers. The summit draws 200+ business leaders including brands, agencies, media companies, ad tech, research, and more.

The summit will give an opportunity to hear from key players in the medium, browse recent initiatives and advancements in the field, and take the channel’s pulse to keep Outdoor marketing on top of the most recent trends. It is where you can directly communicate with industry experts, marketers, innovators, and others involved in the out-of-home advertising industries.