MTV Bollyland, conceptualized by LIVE Viacom18 and Cineyug, is targeted towards the youth of today who not only love their roots (Bollywood music) but also at the same time love the phenomena of EDM. Bollywood’s favourite singers Mika Singh, Sunidhi, Hard Kaur and Honey Singh who performed live to the beats of DJ Aqeel and DJ Chetas under one roof last year at Kingdom of Dreams, Gurgaon. The show was a ticketed event and was attended over 5000+ people.

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