Mercato 2015 - The Marketing Haat, as it is more popularly known, is an innovative tool for conducting market research and consumer behavior pioneered by JIM. The fair is organized, supervised and conducted by – the Marketing Club of JIM.

Active participation from the residents of Delhi NCR, who lovingly refer to the fair for purchasing, fun and enjoyment. This initiative of students and institute in large not only the biggest event in the JIM calendar but the biggest marketing event in the country organized by a student body. The event is scheduled to be held on 31st October 2015, Saturday from 1 pm onwards in Jaipuria Institute of Management, Indirapuram, Ghaziabad. 

“Mercato” – The Marketing Haat is aiming at creating an aspiration value for every student at JIM and helping the MBA students to develop selling, marketing/ branding and motivational skills.

Various product categories like Electronics, Consumer durables, Automobiles, FMCG,Food, Fashion, Eco- Friendly products, Kids items, Handicrafts, Corporate Gifts, Games, and lots more will be covered with a whole bunch of enter tainment through Live Band/Dance/Musical Performances, running Management/Business Quizzes, Kids Drawing Competition, Baby Show, Bumper Prize etc.

The JIM ground hosts the research stalls disguised as gaming stalls and popular attractions to simulate an actual fair. The fair and the promotional aimed at relevant target group draws people from Delhi NCR and the adjoining areas who par ticipate in the disguised research. Games and events are designed to surrogate actual research questions. This helps to elicit unbiased and accurate information about consumer perceptions and preferences. The greatest testament to the power of this Market Research tool lies in the fact that companies have based their strategic business decisions on the research results which have emanated from the event.