This is an intensive 9-hour hands-on workshop for Graphic Designers on on how to create a branding for a client/firm. The workshop will cover all the techniques and skills used by professional Graphic Design Studios while working on a branding project. The participants will not only get to learn the theoretical techniques but they will also be working on a live branding project during the workshop, this will help them understand the implementation of the techniques first hand. The structure covers everything from understanding the client and end-user to preparing actual design guidelines. The agenda of the workshop is to impart the whole branding process to each participant attending the workshop helping them take personal projects in near future.

Design Thinking and Doing process:

• Empathy- Understanding the client and end-user in-depth

• Define- Defining the client’s brief

• Ideate- Thinking about possible solutions for your defined problem

• Prototyping- Making user-friendly prototypes for user feedback

• Test- Testing on real users, gathering feedback and iterating your solution accordingly

• Launch- All set! It's time to hit the market/client

What you will learn:

• Full Design Thinking and Doing process altered for branding projects

• Techniques and ways to empathize with client and users for proper project insights

• How to define a client’s objective

• Research techniques for in depth market and user research

• Various graphic design tools used by designer like Mind Mapping, Market analysis, 2nd person research, Brainstorm sessions etc

• How to hold ideation sessions

• To get your get your ideas in paper using techniques like scribbling and doodling

• How to filter ideas out of the bucket

• How to distribute time for each objective to finish the project in given deadline

• How to ask and accept feedback

• Create design guidelines for your client

• Use of each software in your stream

• Team work management

Who should attend -

• Graphic Designers looking for in depth knowledge

• Graphic Designer looking to start their own Design Studio/Freelance work

• Design College students looking to sharpen their design skills  

• People preparing for masters (Communication Design)

• Graphic Designer wanting to learn different aspects of Communication Design

Takeaways:

By the end of the workshop participants will able to:

• Implement Design Thinking and Doing process in your daily projects

• Practise a full branding project

• Understand client and end-user better

• Have crisp time management

• Hold concrete ideation sessions

• Do in-depth user and market research

• Make Design Guidelines

• Face ambiguity with peace

• Understand user aspirations

• Guide a team through the whole process

Details:

Date - 22nd April, 2017

Time - 1000-1900

Fees - 1200 (early bird)
         -1500 (participation)

Venue - Sultanpur, New Delhi

The participants will be provided with a Starter kit for all activities in the workshop that will include

• Design Thinking and Doing structure

• Basic design tools - pencils, pen, sheets, etc

• Design tools templates.

Participants will be awarded a Certificate of Completion acknowledging understanding of the Design Thinking and Doing Process for Communication Design. You will also be added to our dynamic and evolving design community.

For queries & groups reservation, please contact at +91 9958209251