PIMS is launching it's Online Google Ads Online Training Batch from 21st December Onwards :
Pranav Jha and Meena Varshney will be your lead trainer in this training
The mode of communication will be English
The number of Classes will be 12
Modules to Cover in this Course
Module 1: Introduction to Google Ads
1. Introduction to PPC & Ads
2. Setting Up Google Ads Account
3. Payment Option-Which is better?
4. Google Ads Account Structure
5. In-depth Keyword Research
6. Types Of Keyword
7. Keyword Intent
Module 2: Google Ads Search Campaign
1. Create First Search Campaigns
2. Understanding Ads, Ads, Keyword Concept
3. Learn Biding Strategy
4. Manual and Automation Bid Strategy
5. Google Ads Extension
6. Phone Extensions
7. What is Quality Score?
8. What is CTR?
9. Conversion Tracking
10. CPC/CPM
11. How to optimize your cost?
12. How to Maintain QS & High CTR?
Module 3: Google Ads Display Campaign
1. What is Display Advertising?
2. Understanding Display Setting Concept
3. Frequency Capping
4. Types of Display Network
5. Understanding Display Planner Tools
6. Display Targeting Optimization
7. Display Keywords Targeting
8. Placement Targeting
9. Topics & Demographics Targeting
10. Understanding Conservative Targeting
11. Aggressive TARGETING (Display Campaign Optimizer)
12. Tips & Tricks
Module 4: Google Ads Video Campaign
1. What Are Video Ads?
2. Video Ads Format
3. In-Stream or Video Discovery Ads
4. Bumper Ads: 6-second Video Ads
5. Different Bidding Method
6. Linking your YouTube Accounts to Ads
7. Types of Video Targeting Methods
8. Selecting Best Targeting Method for your Ads
9. Tips for Creating Video Ads
Module 5: Universal App Ads
1. Understanding Universal Apps Ads
2. Creating your First Mobile App Ad
3. Campaign Optimization
4. Bid Strategy (Cost per Install)
5. Find Best Placement for Ads
6. Tips & Tricks for More Installation
Module 6: Re-marketing
1. How to use Shared Library
2. Benefits and importance of Remarking
3. What is the Audience?
4. How to Create Remarking List?
5. Setting Up Your First Remarking Campaign
6. What kind of campaign needs to design in remarking campaign?
Module 7: Tracking Performance and Measurement with Google Analytics
1. How to use Google Analytics Audience
2. Custom Audience building
3. Advance Tricks
Module 8: Google Ecommerce
1. Setting Merchant Account
2. Setting Store
3. Bid Strategy in Ecommerce Ads
4. Optimization of Campaign
Module 9: Google Advance Classes
1. Working on Rules
2. Methods of Creating rules for Automation
3. Working on Script
4. Learning Sources
5. Master Session on writing awesome Ad Copies
# Add product description with features and benefits
Bonus Module 10: Optimization
Daily optimization
Weekly optimization
Monthly optimization
Module 11: How to Make Money with Google ads
How to setup google ads agency
You can call us: 78400 44401 for complete support and Email us: info@digipims.com
#googleads #google #googleadstraining
