In line with the Advertising Standards Council India’s commitment to the cause of self-regulation in advertising on different platforms, and ensuring protection of the interests of consumers, ASCI has associated with exchange4media to conduct a festival of debate. ASCI’s agenda is to create an engagement platform, not just another event or seminar. The daylong event’s aim is to present a forum to uphold creativity that is exciting and memorable, but with a conscience, based on the premise that there is a critical need to create awareness, belief and advocacy for the very concept of self-regulation in advertising.