Clearly define your target market and create a content plan you'll be excited to execute! In this workshop we'll talk about how to understand demographics, how to research potential markets and plan the right content for you. If marketing isn't your favorite, Luz is determined to change your mind. Or at least, make it easier and more fun.

In this workshop, we will:

• share exercises together to help us define who our ideal customer actually is
• do several branding exercises to get even clearer on how we want to share our craft
• create a 1 month content calendar
• create 5 social media posts together that connect with the questions, needs, wants and dreams of our target clients

The following supplies are included:

• pens
• paper
• post-its

You can bring:

• a laptop for bookmarking tools, creating content and content plans, and taking notes
• a fully charged phone

You will go home with:

• 5 posts to schedule on your social channels 
• a month long content schedule
• a clear description of your ideal customer / target market